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Survey finds mobile search important for driving new customers to local businesses

Posted on Nov 12, 2011

Research company Compete has released the results of its first-quarter 2010 Smartphone Intelligence Survey, which studies how consumers are using iPhones, BlackBerrys, Android devices, and other smartphones: The survey found consumers increasingly rely on their mobile phones to search for retailers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application, according to the results of the survey. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications. “With the increasing popularity of local search, retailers should ensure their sites are optimized for mobile browsers,” said Compete’s director of technology and entertainment Danielle Nohe. “Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they’re maximizing this opportunity.” The key result: consumers are now turning to their phones to discover local businesses. Businesses must shift their marketing strategy to accomodate the growing mobile landscape, or risk being left behind. Does your restaurant have a mobile website? A mobile website is a critical component of a restaurant’s local search presence. Consumers are searching for local restaurants on their phones, and expect to be able to view the restaurant’s website to look up menu information, store hours, and directions. Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their establishments. RestaurantsOnMobile.com can help your restaurant create a mobile website Our mission at RestaurantsOnMobile.com is to make sure that every restaurant has a mobile website that your customers can easily access from their phones. RestaurantsOnMobile.com is easiest and most cost effective way for a restaurant to have a mobile optimized website. RestaurantsOnMobile.com will help drive new customers into your restaurant by building an engaging mobile presence....

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Mobile Websites Help Your Customers Find Your Restaurant Easier

Posted on Nov 8, 2011

Mobile Optimized websites will help your potential  and existing customers get vital information about your restaurant faster and easier.  Don’t make your customers have to pinch and zoom to find your restaurant or read your menu.  By having a mobile optimized website for your restaurant, you are giving your customers exactly what they are looking for when they are searching for some place to eat on their mobile device. Did you know that HALF of all searches done on a mobile device are people searching for something local? A clean, easy to read website that is designed specifically for mobile delivers a far more professional online presentation of your restaurant and its...

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9 Amazing Mobile Marketing Statistics

Posted on Oct 14, 2011

9 Amazing Mobile Marketing Statistics 1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.) 2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys) 3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia) 4. In some countries, there are more mobile subscriptions than there are people. (Source: Mobile Marketing Association) (How can this be? It’s because some people own more than one mobile phone.) 5. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) 6. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) 7. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates) 8. There are more mobile phones on the planet than there are TVs. (Source: Jupiter) 9. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley) (Source: Mobile Marketing Association) Read...

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