PPC Advertising

Posted on Nov 8, 2011

We offer Pay Per Click advertising campaigns set up and management for your restaurant.  If you are not familiar with how Pay Per Click advertising works, what we do is set up a small add fopr you, like the ones shown here on the page and we select some keywords that are related to your business (keywords are what people type into the search engines in ordr to find what they are looking for).  Depending on how competitive the keyword is (how many other businesses are trying to rank in the top positions for that word) determines how much it will cost you every time someone clicks on your ad.  This amount usually varies from .05 to several dollars per click, again depending on how competitive the keywords are.  The search engines, like Google, determine the cost per click.  The beauty of Pay Per Click (PPC) advertising is you only pay when someone clicks on the ad and views your website.   You can also set daily limits.  So if you only want to spend $10 per day, the ad will stop running once you hit $10 for that day.  The ad will start running again the next day and will not stop until the daily limit is reached.  Of course the higher you bid on a particular keyword, the more likely you are to rank in the top position.

Google, the top search engine, has both standard PPC advertising as well as mobile advertising (ads that only show on mobile devices).  We can set up and manage these campaigns for you.  We will monitor what keywords are working and which ones are ineffective.  There is a real science behind knowing how to adjust the bids for the ads, so that you are not paying too much, but are still showing up in premium positions when people are viewing serach results related to your restaurant.

If you are interested in finding out more, please contact one of our representatives.  There is no long term commitment to a PPC campaign.  It can be a great way to bring in some business faster, especially if you are a new restaurant.