Website Optimized for Mobile

Posted on Oct 13, 2011

 

By 2013, more people will use their mobile phones than PCs to get online.
Mobile searches have grown by 4X since 2010
There will be one mobile device for every person on Earth by 2015

Sources: Gartner, 2010;

Google Internal Data, 2011;

Cisco, 2011




USERS EXPECT THEIR MOBILE EXPERIENCE TO BE AS GOOD AS THEIR DESKTOP EXPERIENCE:

60% of users expect a mobile site to load in three seconds or less
71% of users expect a mobile website to load as fast as a desktop site.
78% will retry a site two times or less if it does not load initially.
Sources: Compuware, "What Users Want from Mobile," 2011

A BAD MOBILE EXPERIENCE CAN COST YOU CUSTOMERS:

57% would not recommend a business with a bad mobile site
40% have turned to a competitor’s site after a bad mobile experience.
23% of adults have cursed at their phone when I site doesn’t work
Sources: Compuware, "What Users Want from Mobile," 2011

CUSTOMERS ARE CONNECTING WITH BUSINESSES IN THEIR LOCAL AREA WITH MOBILE:

95% of smartphone users have searched for local information.
61% of users call a business after searching and 59% visit the location
90% of these people act within 24 hours
Sources: Google "The Mobile Movement:
Understanding Smartphone Users," 2011